Maybe something like:

1) Horizons Editing
2) Springbrook Editing, Inc. (or something)

OR

something along the lines of:

President George Bush is totally awesome Editing, Inc.

How about "Professionally KOI"(quote-marks to be inclu.) with the single word EDITING (all caps, no quote-marks) centered underneath.. with a logo of a KOI wearing large, out-sized reading glasses glasses centered below the word EDITING with contact info at bottom right and left.

PS: Sorry--should be COPYediting, I realize. My son used to raise Koi--named all of his--Samaurai, Hirohito, Seczuki.Sho-Gun, Banzai, etc. They all really do end up having different personalities.

Killer Koi Editing

The Real McKoi. (Okay I admit that was really bad)

Peeking Koi Copyediting.

....and I give up (for now), I'm an engineer I need numbers and equations!

i hate to sound completely dumb, but what does a copyeditor do? i really don't know.

We read stories and find mistakes: misspellings, grammatical problems, places where the essay or whatever doesn't fit the "house style." We upgrade the punctuation. We flag any concerns we think the editors ought to think about.

Often we make other suggestions about phrasing that strikes us as awkward. When we do that, we either get lauded as heroes or fired.

Kwik Koipy

Try this:

Golden Script Editing

Possibly use a background of Japanese letter (such as "luck", "peace", or "opportunity") as a backdrop for the fish.

Carries the concept, ties the fish in (koi are indeed goldfish here in the midwest to us rednecks!), and tells about your business while implying the sucess of your input.

Wow, what a run-on sentence that was.

SGT Dave

Excuse me - but why in the world are you doing a DBA?!? PLEASE incorporate! PLEASE! You really can do it dirt cheap, often for as little as $100, and you usually don't have to do it in your own state if CA is a beastly place to incorporate. Want to avoid the double taxation? Do an S-corp. Lord! An LLC if notihing else!

Don't you realize that if you're NOT protected from personal liability by incorporating, just one weirdo client, or one traffic accident in the course of business, can take your house and everything you own? Whether they win or lose?

If they win, you're personally sunk. If they lose, you're sunk anyway, because you lose it all to legal fees.

If they just sue your company, let the company go under and start another. No biggie. And your personal assets are protected.

We're talking, what, usually a couple hundred bucks to incorporate - through a lawyer, so no hard slog through business laws for you - and that buys you something just like insurance. It protects you from losing everything you own.

Just...think about it. Please! Pretty please!

Okey-doke. I'll think about that. Any suggestions on names?

And then you could be:

Kwik Koipy Inc.

Joy...since you like the "water" idea, and since you are editing...how about "Watermark Editorial Services?"

"Copy That"

I dont know whether your comment screen will permit html tags or not, so first I will describe what I am saying, and then write it in HTML

The code for strikeout, the word Koipy, the code for end strikeout, then CopyEditing

KoipyCopyEditing

Since you're contemplating subcontracting work out to others, incorporating is even MORE important, and s-corp more better.

And...an editorial suggestion from me to me on the name: not Kwik Koipy Inc. but

Kwik Koipy Ink.

('scuse please pixy misa!)

SEA CHANGE EDITING, INC.

There's a nice definition of Sea change at:

http://www.worldwidewords.org/qa/qa-sea1.htm

from Shakespeare's The Tempest

Nothing of him that doth fade
But doth suffer a sea-change
Into something rich and strange.

Lynda

Oh, I Like Lyndas. It's punny.

How could you possibly choose a better name for an editor than "Little Miss Attila"?

Use a logo of a rabbit,
and call it

"Attila the bun".

That will be not only fun, but also memorable
(which is one factor in business success")
:-)

Brainstorming here:

Fish or Cut Copy
Big Fish
Little Fish
Koincidence
Small Pond
Sink or Swim
Fishwrap
Alpha Koi (substituting Koi for the greek letter Chi to name your "fraternity/sorority" of editors, also suggests "alpha" dominance--no more "passive" koi fish for you!)
Immersed
Deep End
Etc...

MasterCopy

Copy Cat
Copyous
Copy Right (two words)

Word Wright
Word Right

Depending on which way you want the pun to go.

The Joy of Editing, Inc.

What do you get if you cross a wolf with a Koi?
.
.
.
.
A Koiote.

BOOOOOO!!!! Hisssss!!!!

How about CopyWrite?

Yeah, I know, it's a book title, but how about:

The Joy Of Lex?

or, alot more seriously:

10-4 Proof

(as in CB lingo:'copy that, good buddy')

The term copyediting seems a bit dated in the age of blogs, doesn't it? Why not something more like:

Express Text Detailing
Express Text Enhancement
Body Text Beautiful
Good to Great Copy
Better Body Text
Rapid Revisions
Masterpiece Prep
Rapid Text Retouch

and of course, the gratuitous:

Pimp my Text!

I'll have to have Attila the Hub go with me when I get the business cards printed, so I don't end up going with "Pimp My Text." At the least, it deserves some sort of honorable mention.

Some great ideas here; keep it up!

I'm on a roll...

Body Text Massage
Rapid Text Renovation
Prose polished by Pros
Text touched by Talent
Revisions ready to read
Text made ready
Letters made better

Joy Koi Wordsmithing, Inc.

The Hungarian Hatchet Text Editor
Attila, Proprietor

The Zen of Edit
"Total enlightenment, by eraser"

Naiad Wordsmithing, Inc.

Naiad Copyediting and Writing

Attila Cuts Down the Koi Polloi!

Inc.

Playing off your koi fish/nature/water preference:

"Haiku Fountain" ... A disciplined form of writing that must convey its message with an economy of words, plus the word "fountain" is active -- flowing water/ideas without end. Colors -- think soft sagelike green background, printing in metallic copper. Logo very simplistic, stylized koi fish, viewed mostly from above, in a "J" position overlapping and around a combined asymetrical "HF" (I can visualize it, haven't had a chance to sketch it yet)

can ya tell I'm the daughter of a advertising man????

Koi Frog Pondering
Attila The Koi (gets you upfront in the phone directory)
Edit Head
Amphibious Koi
Koi Poi
Poi Koi
Edit Me
Koi Hunt(takes care of passive!)
Pond Off
Spot-On Editing
Koi Girl
High Watermark(HT to the Anchoress)
LMA Editorial Services
Koi Watermark

Best wishes for your business, no matter what name you use! The quality will be there, you prove it everyday!

Rapid Revisions
Tighter Text
Pages with Punch
Polished Pages
Better Books
Revisions on Demand
Spotless Scripts
Confirmed Copy

and for grins:

Counter-Errorist Strike Force

Niagra Koi

Pages with Polish
Urgent Text Upgrades
Text Tune-up

Sea Change Copy

Joy Proof

Joy McCann, Readability Engineer

Orca Inc
Copy editors
Koi for lunch?
TG

How about 'The Editorium'?

Koi Inspirations Inc.

Is this too english major-esque playing off of Coy? I like it

Better Than Koitus - ok that was just a joke

Deepwater Copy, Soul of Koi copyediting, Ripple Effect Copy... Led Fish productions, Zen Pond... I dunno... =]

The Neurotic Editor 'We will get it right.'

The Koi Emendator (latin for editor)

Emendator Humanus (latin, pertaining to man, humane, humane, cultured, refined.)

Alright, Attila - lots of good choices here - what is your decision? I like the Editorium...but then I would, since it sounds like scriptorium. :-)

Not sure if anyone's said these yet: (I just sort of breezed down the list of comments)

Kreative Kopyeditors

Carpe Diem Copyeditors (Or "Carp A Diem")

Coy Koi Copyeditors

Proof-Positive Copyeditors

Wordstream Copyeditors (With a flowing Hawaiian waterfall.)

I've got more, but have to go now. Hope these help.

I like Rapid Revisions: it's not too clever-sounding and pushes a universal selling point for clients: you're fast. Even if you're not fast, it will give your tardiness a sheen of promptitude.

In my heart, I want the Editorium, but it sounds like something my wife would talk me out of ("No, darling, it's too pompous." "Shouldn't I try to play to my strengths?" "No.")

Blue Pencil Editing -- we cross out your mistakes

Well I doubt this is a winner, but how 'bout

"Larry's Greater San Antonio Illegal Chink Indoor Imported Carp Shotgunning Club LLC"

I doesn't have anything to do with editing, but it WILL get your business cards shown around A LOT !!!!

And yes, Larry and I were stone cold sober when we came up with it. :-)

Good luck on your venture !!!!

There is an indigenous pasture grass of the western U.S. called gramma. So

Koi Gramma

or

Koi Gramma Constructions

But I can't decide till next Tuesday! Before I finalize my decision, I have to 1) see if I can find a public domain image that can go on the business card (other than the existing koi) and/or 2) talk my friend, the illustration expert, into creating one for me for cheap.

For marketing, the image and name and slogan (if I decide to have one) must all work together.

I'm not sure I'm likely to use it, but "counter-errorist strike force" was just wonderful.

Orca Copy Edit Inc
Typos vs Atilla the Hun
Raw Copy to Finished Work

Koi and Unassuming

Articulata

or, if you have a customer base with a sense of humor, "The Articulatrix"

Koi Shui Copyediting
Feng Koi Copyediting
Words rearranged to achieve total harmony and clarity...

The Real McCann Copyediting
Joy of STET Copyediting
Words of Joy Copywriting
Koi 'Tis Bliss Copyediting
Your Words, Only Better!

Hope you can substirute an autographed copy of your Avatar for that book!

Linked in from SDA
"Joy of Text"
"Text Tickle"
OK, so I'm a smart ass.

You want Chinese?
"Lo Fan Flaw Fragging"
People will spend so much time trying to say it, they'll have to remember.

"Clear Copy" or even "Crystal Clear Copy"-- works well with water theme.

Koi and Chips Copy