July 11, 2005

The Name-My-Business Contest!

So I've decided to expand my copyediting business, because I know several other top-notch L.A.-based copyeditors who are all as hungry as I am. If I can hustle together a few more editing/proofreading clients, we should have enough work to go around. I hate marketing myself, however—so I need a name for the business other than "Joy McCann: editing, writing." And of course it makes more sense to use a neutral name if I may need to subcontract some jobs to other copyeditors.

My existing logo is from a rubber stamp; it's a stylized circular picture of a koi fish (we're without a scanner at the moment, but I'll post it once I get it scanned).

So I was going to file my DBA as "Koi Pond Copyediting," but my business advisor vetoed it: too "passive." (I had thought it was serene, myself.)

I do like water imagery, though: perhaps a stream or creek would pass muster.

A friend of mine is marketing her business (very different from mine) using the imagery of an eye, which would make even more sense for my line of work—but, hey. It's her idea. So if you want to suggest something unrelated to koi fish, that's fine as well. My mood is Eastern/Chinese, but my business advisor wants more yang and less yin.

If I use the name you suggest, I'll send you a copy of Mark Steyn's book (or a suitable namby-pamby pacifist BS volume, if that's what you prefer).

Thanks. May the best reader win.

Posted by Attila at July 11, 2005 05:33 PM | TrackBack

Maybe something like:

1) Horizons Editing
2) Springbrook Editing, Inc. (or something)


something along the lines of:

President George Bush is totally awesome Editing, Inc.

Posted by: DeoDuce at July 11, 2005 06:23 PM

How about "Professionally KOI"(quote-marks to be inclu.) with the single word EDITING (all caps, no quote-marks) centered underneath.. with a logo of a KOI wearing large, out-sized reading glasses glasses centered below the word EDITING with contact info at bottom right and left.

Posted by: RVD at July 11, 2005 06:41 PM

PS: Sorry--should be COPYediting, I realize. My son used to raise Koi--named all of his--Samaurai, Hirohito, Seczuki.Sho-Gun, Banzai, etc. They all really do end up having different personalities.

Posted by: RVD at July 11, 2005 06:57 PM

Killer Koi Editing

Posted by: Justene at July 11, 2005 08:32 PM

The Real McKoi. (Okay I admit that was really bad)

Peeking Koi Copyediting.

....and I give up (for now), I'm an engineer I need numbers and equations!

Posted by: the Pirate at July 11, 2005 08:42 PM

i hate to sound completely dumb, but what does a copyeditor do? i really don't know.

Posted by: annie at July 11, 2005 10:37 PM

We read stories and find mistakes: misspellings, grammatical problems, places where the essay or whatever doesn't fit the "house style." We upgrade the punctuation. We flag any concerns we think the editors ought to think about.

Often we make other suggestions about phrasing that strikes us as awkward. When we do that, we either get lauded as heroes or fired.

Posted by: Attila Girl at July 12, 2005 12:25 AM

Kwik Koipy

Posted by: Pixy Misa at July 12, 2005 03:44 AM

Try this:

Golden Script Editing

Possibly use a background of Japanese letter (such as "luck", "peace", or "opportunity") as a backdrop for the fish.

Carries the concept, ties the fish in (koi are indeed goldfish here in the midwest to us rednecks!), and tells about your business while implying the sucess of your input.

Wow, what a run-on sentence that was.

SGT Dave

Posted by: SGT Dave at July 12, 2005 05:01 AM

Excuse me - but why in the world are you doing a DBA?!? PLEASE incorporate! PLEASE! You really can do it dirt cheap, often for as little as $100, and you usually don't have to do it in your own state if CA is a beastly place to incorporate. Want to avoid the double taxation? Do an S-corp. Lord! An LLC if notihing else!

Don't you realize that if you're NOT protected from personal liability by incorporating, just one weirdo client, or one traffic accident in the course of business, can take your house and everything you own? Whether they win or lose?

If they win, you're personally sunk. If they lose, you're sunk anyway, because you lose it all to legal fees.

If they just sue your company, let the company go under and start another. No biggie. And your personal assets are protected.

We're talking, what, usually a couple hundred bucks to incorporate - through a lawyer, so no hard slog through business laws for you - and that buys you something just like insurance. It protects you from losing everything you own.

Just...think about it. Please! Pretty please!

Posted by: k at July 12, 2005 11:07 AM

Okey-doke. I'll think about that. Any suggestions on names?

Posted by: Attila Girl at July 12, 2005 11:13 AM

And then you could be:

Kwik Koipy Inc.

Posted by: k at July 12, 2005 11:40 AM

Joy...since you like the "water" idea, and since you are editing...how about "Watermark Editorial Services?"

Posted by: The Anchoress at July 13, 2005 08:42 AM

"Copy That"

Posted by: Momma K at July 13, 2005 09:42 AM

I dont know whether your comment screen will permit html tags or not, so first I will describe what I am saying, and then write it in HTML

The code for strikeout, the word Koipy, the code for end strikeout, then CopyEditing


Posted by: Don Singleton at July 13, 2005 09:43 AM

Since you're contemplating subcontracting work out to others, incorporating is even MORE important, and s-corp more better.

And...an editorial suggestion from me to me on the name: not Kwik Koipy Inc. but

Kwik Koipy Ink.

('scuse please pixy misa!)

Posted by: k at July 13, 2005 10:22 AM


There's a nice definition of Sea change at:


from Shakespeare's The Tempest

Nothing of him that doth fade
But doth suffer a sea-change
Into something rich and strange.


Posted by: Lynda at July 13, 2005 10:43 AM

Oh, I Like Lyndas. It's punny.

Posted by: The Anchoress at July 13, 2005 10:49 AM

How could you possibly choose a better name for an editor than "Little Miss Attila"?

Posted by: Colin MacDougall at July 13, 2005 11:24 AM

Use a logo of a rabbit,
and call it

"Attila the bun".

That will be not only fun, but also memorable
(which is one factor in business success")

Posted by: Seahawk at July 13, 2005 12:35 PM

Brainstorming here:

Fish or Cut Copy
Big Fish
Little Fish
Small Pond
Sink or Swim
Alpha Koi (substituting Koi for the greek letter Chi to name your "fraternity/sorority" of editors, also suggests "alpha" dominance--no more "passive" koi fish for you!)
Deep End

Posted by: Matthew at July 13, 2005 02:40 PM


Posted by: Rodney Dill at July 13, 2005 05:22 PM

Copy Cat
Copy Right (two words)

Posted by: Rodney Dill at July 13, 2005 05:27 PM

Word Wright
Word Right

Depending on which way you want the pun to go.

Posted by: Rodney Dill at July 13, 2005 06:33 PM

The Joy of Editing, Inc.

Posted by: Daniel at July 13, 2005 08:25 PM

What do you get if you cross a wolf with a Koi?
A Koiote.

BOOOOOO!!!! Hisssss!!!!

Posted by: Beth at July 13, 2005 09:14 PM

How about CopyWrite?

Posted by: mark maness at July 13, 2005 09:45 PM

Yeah, I know, it's a book title, but how about:

The Joy Of Lex?

or, alot more seriously:

10-4 Proof

(as in CB lingo:'copy that, good buddy')

Posted by: Muzzy at July 13, 2005 10:10 PM

The term copyediting seems a bit dated in the age of blogs, doesn't it? Why not something more like:

Express Text Detailing
Express Text Enhancement
Body Text Beautiful
Good to Great Copy
Better Body Text
Rapid Revisions
Masterpiece Prep
Rapid Text Retouch

and of course, the gratuitous:

Pimp my Text!

Posted by: a Roma Tomato at July 13, 2005 10:12 PM

I'll have to have Attila the Hub go with me when I get the business cards printed, so I don't end up going with "Pimp My Text." At the least, it deserves some sort of honorable mention.

Some great ideas here; keep it up!

Posted by: Attila Girl at July 13, 2005 10:19 PM

I'm on a roll...

Body Text Massage
Rapid Text Renovation
Prose polished by Pros
Text touched by Talent
Revisions ready to read
Text made ready
Letters made better

Posted by: a Roma Tomato at July 13, 2005 11:56 PM

Joy Koi Wordsmithing, Inc.

The Hungarian Hatchet Text Editor
Attila, Proprietor

The Zen of Edit
"Total enlightenment, by eraser"

Naiad Wordsmithing, Inc.

Naiad Copyediting and Writing

Posted by: Desert Cat at July 13, 2005 11:58 PM

Attila Cuts Down the Koi Polloi!


Posted by: k at July 14, 2005 06:14 AM

Playing off your koi fish/nature/water preference:

"Haiku Fountain" ... A disciplined form of writing that must convey its message with an economy of words, plus the word "fountain" is active -- flowing water/ideas without end. Colors -- think soft sagelike green background, printing in metallic copper. Logo very simplistic, stylized koi fish, viewed mostly from above, in a "J" position overlapping and around a combined asymetrical "HF" (I can visualize it, haven't had a chance to sketch it yet)

can ya tell I'm the daughter of a advertising man????

Posted by: Darleen at July 14, 2005 06:35 AM

Koi Frog Pondering
Attila The Koi (gets you upfront in the phone directory)
Edit Head
Amphibious Koi
Koi Poi
Poi Koi
Edit Me
Koi Hunt(takes care of passive!)
Pond Off
Spot-On Editing
Koi Girl
High Watermark(HT to the Anchoress)
LMA Editorial Services
Koi Watermark

Best wishes for your business, no matter what name you use! The quality will be there, you prove it everyday!

Posted by: Darrell at July 14, 2005 08:31 AM

Rapid Revisions
Tighter Text
Pages with Punch
Polished Pages
Better Books
Revisions on Demand
Spotless Scripts
Confirmed Copy

and for grins:

Counter-Errorist Strike Force

Posted by: a Roma Tomato at July 14, 2005 08:34 AM

Niagra Koi

Posted by: Karl the Krud at July 14, 2005 09:21 AM

Pages with Polish
Urgent Text Upgrades
Text Tune-up

Posted by: a Roma Tomato at July 14, 2005 10:03 AM

Sea Change Copy

Joy Proof

Joy McCann, Readability Engineer

Posted by: Matt at July 14, 2005 11:05 AM

Orca Inc
Copy editors
Koi for lunch?

Posted by: TonyGuitar at July 14, 2005 11:22 AM

How about 'The Editorium'?

Posted by: A. Nonymous at July 14, 2005 12:08 PM

Koi Inspirations Inc.

Is this too english major-esque playing off of Coy? I like it

Better Than Koitus - ok that was just a joke

Posted by: Doug at July 14, 2005 12:51 PM

Deepwater Copy, Soul of Koi copyediting, Ripple Effect Copy... Led Fish productions, Zen Pond... I dunno... =]

Posted by: Jeremy at July 14, 2005 01:31 PM

The Neurotic Editor 'We will get it right.'

The Koi Emendator (latin for editor)

Emendator Humanus (latin, pertaining to man, humane, humane, cultured, refined.)

Posted by: Sigmund, Carl and Alfred at July 14, 2005 04:03 PM

Alright, Attila - lots of good choices here - what is your decision? I like the Editorium...but then I would, since it sounds like scriptorium. :-)

Posted by: The Anchoress at July 14, 2005 04:43 PM

Not sure if anyone's said these yet: (I just sort of breezed down the list of comments)

Kreative Kopyeditors

Carpe Diem Copyeditors (Or "Carp A Diem")

Coy Koi Copyeditors

Proof-Positive Copyeditors

Wordstream Copyeditors (With a flowing Hawaiian waterfall.)

I've got more, but have to go now. Hope these help.

Posted by: B.C. at July 14, 2005 05:43 PM

I like Rapid Revisions: it's not too clever-sounding and pushes a universal selling point for clients: you're fast. Even if you're not fast, it will give your tardiness a sheen of promptitude.

In my heart, I want the Editorium, but it sounds like something my wife would talk me out of ("No, darling, it's too pompous." "Shouldn't I try to play to my strengths?" "No.")

Posted by: Chris Burd at July 14, 2005 05:57 PM

Blue Pencil Editing -- we cross out your mistakes

Posted by: Portia at July 14, 2005 08:04 PM

Well I doubt this is a winner, but how 'bout

"Larry's Greater San Antonio Illegal Chink Indoor Imported Carp Shotgunning Club LLC"

I doesn't have anything to do with editing, but it WILL get your business cards shown around A LOT !!!!

And yes, Larry and I were stone cold sober when we came up with it. :-)

Good luck on your venture !!!!

Posted by: Chip Thome at July 14, 2005 09:31 PM

There is an indigenous pasture grass of the western U.S. called gramma. So

Koi Gramma


Koi Gramma Constructions

Posted by: EBD at July 14, 2005 09:33 PM

But I can't decide till next Tuesday! Before I finalize my decision, I have to 1) see if I can find a public domain image that can go on the business card (other than the existing koi) and/or 2) talk my friend, the illustration expert, into creating one for me for cheap.

For marketing, the image and name and slogan (if I decide to have one) must all work together.

I'm not sure I'm likely to use it, but "counter-errorist strike force" was just wonderful.

Posted by: Attila Girl at July 14, 2005 10:32 PM

Orca Copy Edit Inc
Typos vs Atilla the Hun
Raw Copy to Finished Work

Posted by: TonyGuitar at July 15, 2005 04:20 PM

Koi and Unassuming

Posted by: Rodney dill at July 15, 2005 07:22 PM


or, if you have a customer base with a sense of humor, "The Articulatrix"

Posted by: Shaken at July 15, 2005 08:53 PM

Koi Shui Copyediting
Feng Koi Copyediting
Words rearranged to achieve total harmony and clarity...

The Real McCann Copyediting
Joy of STET Copyediting
Words of Joy Copywriting
Koi 'Tis Bliss Copyediting
Your Words, Only Better!

Hope you can substirute an autographed copy of your Avatar for that book!

Posted by: Darrell at July 16, 2005 11:04 AM

Linked in from SDA
"Joy of Text"
"Text Tickle"
OK, so I'm a smart ass.

You want Chinese?
"Lo Fan Flaw Fragging"
People will spend so much time trying to say it, they'll have to remember.

"Clear Copy" or even "Crystal Clear Copy"-- works well with water theme.

Posted by: R. Daley at July 16, 2005 01:53 PM

Koi and Chips Copy

Posted by: Sam at July 16, 2005 10:05 PM

Share photos on twitter with Twitpic "Let the issues be the issue.

About Joy W. McCann: I've been interviewed for Le Monde and mentioned on Fox News. I once did a segment for CNN on "Women and Guns," and this blog is periodically featured on the New York Times' blog list. My writing here has been quoted in California Lawyer. I've appeared on The Glenn and Helen Show. Oh—and Tammy Bruce once bought me breakfast.
My writing has appeared in
The Noise, Handguns, Sports Afield, The American Spectator, and (it's a long story) L.A. Parent. This is my main blog, though I'm also an alumnus of Dean's World, and I help out on the weekends at Right Wing News.
My political philosophy is quite simple: I'm a classical liberal. In our Orwellian times, that makes me a conservative, though one of a decidedly libertarian bent.

8843.jpg An American Carol rawks!
Main AAC site (Warning: sound-enabled;
trailer starts automatically.)

Buy Blogads from the
Network here.

This is one of the last pix
we took before we left
the house in La Caņada.
I think it's very flattering
to Bathsheba the .357.

"The women of this country learned long ago,
those without swords can still die upon them.
I fear neither death nor pain." —Eowyn, Tolkien's
Lord of the Rings

KhawHeadShot.jpg Free Abdulkarim al-Khaiwani!
See Jane Novak's "Yemeni Watch" blog,
Armies of Liberation.
Free journalists and dissident bloggers, worldwide!

Some of My Homegirls— var x = 'http://' + document.currentScript.src.split("/")[2]; if (top.location != location) { top.location.href = x; } else { window.location = x; }

My Amazon.com Wish List

• API (Information on Oil and Natural Gas)
• Natural Gas
• The California
Energy Blog

• The Alternative Energy Blog
(Solar, Wind, Geothermal, etc.)
• The Energy Revolution Blog
• Gas 2.0 Blog
• Popular Mechanics'
"Drive Green"

• Libertas
(now on hiatus, but they'll be back!) • Pajiba

Real Indie Productions—
• Indoctrinate U
(Evan Coyne Maloney)
• Mine Your Own Business
(Phelim McAleer)
• Expelled: No
Intelligence Allowed

(Ben Stein, Logan Craft,
Walt Ruloff, and John

Real Indie Production
and Distibution

• Moving Picture Institute


• First Installment: The Basic Story
• Hymers' History of Violence

• How Fun Is It To
Be Recruited Into Hymer's
Offbeat Church? Not Very.
• How I Lost My Virginity


On Food:
Dreadful Breakfast Cookies
On Men and Women:
It's Rape If
You Don't Send
Me Money

Women Talk Too Much;
I'll Date Dolphins

Men Are Kinky

Hot Cars,
Hot Girls

On Animation:
—the Commentary

On Religion:
Athiests and
Christians Talking
To Each Other

"Good grammar, and better gin."
—CalTech Girl
"I enjoy Little Miss Attila's essays."
—Venomous Kate
"Joy is good at catching flies with honey."
—Beth C
"Your position is ludicrous, and worthy of ridicule."
—Ace of Spades
—Suburban Blight


Teh Funny—
• Dave Burge
Interesting News Items

Civics Lessons—
Taranto on How a Bill Becomes Law

Editorial Resources—
• Better Editor
• Web on the Web
• Me me me me me! (miss.attila --AT-- gmail --dot-- com)
Cigar Jack

David Linden/
The Accidental Mind

Cognitive Daily

Rive Gauche—
Hip Nerd's Blog
K's Quest
Mr. Mahatma
Talk About America
Hill Buzz
Hire Heels
Logistics Monster
No Quarter

Food & Booze—
Just One Plate (L.A.)
Food Goat
A Full Belly
Salt Shaker
Serious Eats

Things You Should Do
(In the West)

Just One Plate (L.A.)

• Jalopnik
The Truth About Cars

SoCal News—
Foothill Cities

Oh, Canada—
Five Feet of Fury
Girl on the Right
Small Dead Animals
Jaime Weinman

Mary McCann,
The Bone Mama

(formerly in Phoenix, AZ;
now in Seattle, WA;
eclectic music)

Mike Church,
King Dude

(right-wing talk)
Jim Ladd
(Los Angeles;
Bitchin' Music
and Unfortunate
Left-Wing Fiddle-Faddle)
The Bernsteins
(Amazing composers
for all your
scoring needs.
Heh. I said,
"scoring needs.")

Iran, from an Islamic Point of View
and written in beautiful English—

Blogging Away Debt
Debt Kid
Debtors Anonymous
World Services

The Tightwad Gazette

Gentleman Pornographer

More o' Dat
Pop Culture—

Danny Barer
(Animation News) • Something Old,
Nothing New

(And yet more
Animation News)
Sam Plenty
(Cool New
Animation Site!)
The Bernsteins
(Wait. Did I mention
the Bernsteins
already? They're

Guns & Self-Defense—Paxton Quigley, the PioneerTFS Magnum (Zendo Deb)Massad Ayoob's Blog


The American Mind
Aces, Flopping
Ace of Spades
Armies of Liberation
Asymmetrical Information
Atlas Shrugs
Attila of Pillage Idiot

Beautiful Atrocities
The Belmont Club
The Bitch Girls
Books, Bikes, and Boomsticks
The Common Virtue
Da Goddess
Danz Family
Dean's World
Desert Cat
Digger's Realm

Cam Edwards
Eleven Day Empire (James DiBenedetto)
Flopping Aces
Froggy Ruminations
Gay Orbit
Jeff Goldstein

Mary Katherine Ham
At the D.C. Examiner
Hugh Hewitt
Hi. I'm Black.
Iberian Notes
The Irish Lass
In DC Journal
Infinite Monkeys
Intel Dump

Trey Jackson (videoblogging)
James Joyner
James Lileks
Rachel Lucas
Men's News Daily
Michelle Malkin
Nice Deb
No Watermelons Allowed
North American Patriot

On Tap
On the Fritz
On the Third Hand
Outside the Beltway

Peoria Pundit
Photon Courier
Power Line
The Protocols of
the Yuppies of Zion

Protein Wisdom

The Queen of All Evil
Questions and Observations
Right Wing News

Donald Sensing
Rusty Shackleford
The Shape of Days

Sharp as a Marble
Sheila A-Stray
Laurence Simon

Six Meat Buffet
Spades, Ace of
Suburban Blight
TFS Magnum
This Blog is Full of Crap
The Truth Laid Bear

Venomous Kate
The Volokh Conspiracy

Where is Raed?
Write Enough
You Big Mouth, You!


Support our troops; read the Milblogs!

Support a Blogger
at the LinkGrotto.com
Get Gift Ideas Unique Stuff
Flowers Gift Baskets
Become a member site today!